The Indian Premier League (IPL) has become much richer as its media rights auction ended at a whopping INR 48,390.5 crore (US$ 6.2 billion approx.) for the next five years, the BCCI secretary Jay Shah announced on Tuesday (June 14).

Disney Star has retained the TV rights in the subcontinent for INR 23,575 crore (US$ 3 billion approx.), while Viacom 18 has successfully secured the digital rights in the same region and media rights (both TV and digital) across three global regions – Australia + New Zealand, the UK and South Africa – for INR 23,758 crore (US$ 3 billion approx).

Further, the media rights for two other global regions – the Middle East (INR 205 crore/US$ 26.27 million approx.) and the USA (INR 258 crore/US$ 33.06 million approx.) have gone to Times Internet. Notably, the total sum of INR 48390 crores (digital+TV) is for 410 IPL games scheduled across five years, which will help BCCI earn near about Rs 118 crore per match, making the league among the wealthiest in the world of sports.

“Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!. I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organizational capabilities despite two pandemic years,” tweeted Shah.

“Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision. I congratulate Viacome18 for winning Aus, SA, UK, Times have got MENA & US, who win the Rest of the World Rights. The IPL is as popular outside India as it is here, and the viewers will be able to enjoy top-class cricket,” added Shah.

The rights were sold via an e-auction, which began on Sunday, June 12, in four categories – A (TV rights in the Indian subcontinent), B (digital rights in the subcontinent), C (digital rights in India to a special package of high-profile games – including the playoffs and the final – ranging between 18 and 22 per season) and D (global media rights across five separate regions).

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