New three-year deal will cowl males’s, ladies’s and home cricket till 2023

LV= Basic Insurance coverage has returned to the sponsorship of English cricket for the subsequent three years, by turning into the title companion for England Males’s and Ladies’s home Take a look at Collection, as much as and together with the 2023 Ashes, in addition to the County Championship.

The deal renews a long-standing affiliation between the ECB and LV=, who sponsored the County Championship on three events from 2002, most not too long ago between 2007 and 2015, after which it was changed by Specsavers.

The Specsavers deal was prolonged in 2018 to cowl Take a look at cricket as properly, however elapsed on the finish of the 2019 season, a state of affairs which left English cricket with out a title sponsor through the Covid-hit summer season of 2020.

Now nonetheless, LV= has returned to resume its affiliation, which expands on a dedication in November in direction of the ECB’s #Runs4Funds marketing campaign, a £1million joint funding between the ECB and LV= Basic Insurance coverage to assist focus areas of the grassroots cricket group impacted by Covid-19.

The partnership will resume when the reconfigured County Championship will get underway on April 8, in a remodelled three-group format as agreed by the 18 first-class counties to assist mitigate in opposition to additional Covid-related disruption.

Though the ECB are persevering with to plan for cricket behind closed doorways through the 2021 Take a look at season, tickets have gone on basic sale at this time for the five-Take a look at collection between England and India, which is scheduled to happen at Trent Bridge, Lord’s, Emerald Headingley, the Kia Oval and Emirates Previous Trafford.

Joe Root, England males’s Take a look at captain, stated: “LV= has been sturdy ally of cricket for so long as I can keep in mind and it’s nice to have them again as a companion.

“From a private perspective after I was beginning out in county cricket I used to be fortunate sufficient to be awarded the 2012 LV= Breakthrough Participant of the Yr, which was made much more vital as a result of LV= donated cash to my house membership in Sheffield in addition to the Yorkshire Cricket Basis.”


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